BPNLab

Design|Fashion|Art

nui nui是一个专注于简单和天然成分的新护肤品牌。我们受委托为其设计品牌的视觉传达。

为了帮助品牌在竞争激烈的市场中脱颖而出，我们采用简洁、几何图形和精致的设计方法。与目前市场上大多数女生形象或医用面膜包装不同，我们设计了有机形式的视觉标识，代表每种产品的两种基本成分，其配色方案也受植物启发。

另外，nui nui的包装设计也是我们为用户打造的全新体验。开放的袖盒结构是产生拆开礼物般的感觉。除了开箱体验，纸板包装的内部展示了两种不同场景的插图，植物景观、动物和花卉，这代表nui nui是一种自然美容的理念。

nui nui is a new skincare brand focusing on simple and natural ingredients. We were commissioned to create the visual communication of the brand.

To help the brand stand out in the competing market, a clean, geometric and sophisticated design approach was what we suggested. Different from most of ‘girly’ or medical facial mask package in current market, we designed a visual identity of organic forms to represent two essential ingredients of each product whose color scheme was inspired by plants as well.

Also, the packaging design for nui nui is a brand-new experience we created for user. An open sleeve box structure is the approach to generate the feeling of unfolding a present. Besides from the the unboxing experience, the interior of the cardboard wrap shows the illustration in two different scenario, botanical landscape with animals and flowers, which is an indication of nui nui’s as a natural beauty routine.

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