国庆阅读周I读ChinaDaily：代餐食品日渐火爆，你想尝试吗？
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代餐食品日渐火爆，你想尝试吗？丨Low-calorie, filling foods sell like hot cakes
Meal replacement products, orsubstitutes forregular meals that can fill you up with low-calorieintakes, areemergingas a potential big market in China, driven by Chinese consumers demand for products that can help in weight control, offer convenience and result in consumption upgrade, experts said.
The most common meal replacement products include powders, liquids, shakes, porridges and energy bars containing fiber, protein, vitamin, minerals and other nutritious content.
He Lixin, 23, a public relationspractitionerin Beijing, drinks a bottle of a meal replacement shake at dinner about once or twice a week, when she does not want to cook a meal for herself.
After pouring into water, the powder in the bottle becomes something similar to sticky smashed porridge, she said. "Most of them dont taste good, but at least they have low calories and are convenient to buy, store and cook," she said, adding the product she consumes gives a strong sense of fullness.
She buys the bottles online. Six of them cost her about 100 yuan ($14.7).
substitute
n. 代用品；代替者vi. 替代vt. 代替
substitute for
近义词：
n. 代用品；代替者
replacement , proxy
vi. [计]替代
supply , fill in
vt. 代替
replace , cover for , take the place of somebody , stand in for sb
emerge
1.V-I To emerge means to come out from an enclosed or dark space such as a room or a vehicle, or from a position where you could not be seen. (从视线以外的地方) 出现; 出来
例：
Richard was waiting outside the door as she emerged.
当她出现的时候，理查德正等候在门外。
例：
She then emerged from the courthouse to thank her supporters.
于是她从法院大楼出来向支持者们表示感谢。
2.V-I If you emerge from a difficult or bad experience, you come to the end of it. 摆脱
例：
There is growing evidence that the economy is at last emerging from recession.
有越来越多的迹象表明经济将最终摆脱萧条。
3.V-T/V-I If a fact or result emerges from a period of thought, discussion, or investigation, it becomes known as a result of it. 显露 (事实、结果)
例：
...the growing corruption that has emerged in the past few years.
…过去几年中暴露出来的日趋严重的腐败。
例：
It soon emerged that neither the July nor August mortgage payment had been collected.
很快显示的是7月和8月的抵押款都没有被收取。
4.V-I If someone or something emerges as a particular thing, they become recognized as that thing. 立足成为 [journalism]
例：
Vietnam has emerged as the worlds third-biggest rice exporter.
越南已立足成为世界第三大稻米出口国。
5.V-I When something such as an organization or an industry emerges, it comes into existence. 兴起 [journalism]
例：
...the new republic that emerged in October 1917.
…1917年10月成立的新共和国。
近义词：
vi. 浮现；摆脱；暴露
ray , cast off
Most of consumers of meal replacement products were women, with an average expense of up to 3,000 yuan per person per year, data from Tmall, an online marketplace of Alibaba Group, showed.
Euromonitor International, a market research company, said market size or sales revenue of meal replacement products in China hit 57.17 billion yuan in 2017 and is expected to reach 120 billion yuan by 2022.
Fu Yazhang, investment manager of Meridian Capital China, an investment firm, said many companies involved in the sectorreapedgood profits in recent years.
"Its been asurgethis year. It can be explained by the pandemic when more people felt they became fatter staying at home, and began to care more about health," he said, adding average annual growth of the meal replacement market was 16 percent during 2017-20, with the consumer group enlarging and prices rising.
Cao Peng, founder of Smeal (Shanghai) Biotechnology Co Ltd, a 2-year-old startup, said its monthly sales surged four to five times from January to August year-on-year, as people preferred convenience foods when shopping and dining out were restricted during the COVID-19 pandemic peak period.
Its bottled powder can be easily cooked－consumers just need to add some cold water, shake and drink. He said the texture is like that of a fluid. Flavors range from chocolate and coffee to milk tea and black sesame, to enhance consumer experience. Each bottle of 75 grams retails for 18 yuan, and packs in 270 calories, around 80 calories lower than regular meals, he said.
"Chinese consumers are increasingly anxious about health, and sometimes feel guilty about eating snacks or high-calorie foods," he said. "But they also have a requirement for taste and flavor. So its important to balance calorie-intake control and mouthfeel."
reap
vt. 收获，获得；收割
vi. 收割，收获
例：
Youll soon begin to reap the benefits of being fitter.
你很快就会获得身体更健康带来的好处。
近义词：
vt. 收获，获得；收割
acquire , earn , buy , find , make
vi. 收割，收获
crop , to harvest
surge
1.N-COUNT A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly. 剧增
例：
Specialists see various reasons for the recent surge in inflation.
专家认为最近通货膨胀加剧有各种原因。
2.V-I If something surges, it increases suddenly and greatly, after being steady or developing only slowly. 剧增
例：
The Freedom Partys electoral support surged from just under 10 percent to nearly 17 percent.
自由党的选举支持率从只有不到10%剧增到近17%。
3.V-I If a crowd of people surge forward, they suddenly move forward together. 涌动
例：
The photographers and cameramen surged forward.
那些摄影和摄像师们涌向前去。
4.N-COUNT A surge is a sudden powerful movement of a physical force such as wind or water. (风、水等) 突然的涌动
例：
The whole car shuddered with an almost frightening surge of power.
整辆车因受到一股几乎令人惊骇的冲力而颤动。
5.V-I If a physical force such as water or electricity surges through something, it moves through it suddenly and powerfully. (水、电流等) 涌
例：
Thousands of volts surged through his car after he careered into a lamp post, ripping out live wires.
当他急速撞向一个灯柱、扯断了通电的电线之后，几千伏的电流涌过他的汽车。
In the past, Smeal used to e-sell only on JD and Tmall. Recently, it kicked off its offline sales at outlets of beauty products retailer Watsons.
About 80 percent of consumers of Smeal are women from first-and second-tier cities. The company finished its third round of financing in July, but it is yet to break even.
Besides Smeal, startups Ffit8 and WonderLab also received financing in July.
Social commerce platform Xiaohongshu has about 200,000 posts about meal replacement products. Advertisements also sprung up on live streams, short videos and WeChat Moments.
More fast-moving consumer goods giants are partaking in the market action. PepsiCos oat brand Quaker released a new shake product in June. Major Chinese snack brand Bestore released 27 meal replacement products in August, targeting consumers aged 18 to 35.
Vitamin anddietarysupplements company Byhealth put forward its new nutritious brand targeting young mothers, whose products include protein and fiber-infused shake and "solid beverage".
dietary
adj. 饮食的，饭食的；规定食物的n. 规定的食物；食谱
Jiang Xinwei, analyst of consultancy Analysys, said the market is at the early stage of competition and there is big room for future development, like in the United States and Japan.
George Ren, senior partner and vice-president of consultancy Roland Berger China, said as the country is building a moderately prosperous society by this year-end, Chinese peoples rationale for food consumption has evolved from survival, energy and taste to well-being.
But demand for and supply of healthy and nutritious food are not balanced, he said.
He suggested pricing should be sensible, not too high, to increase acceptance of the public. Companies should offer sufficient and precise product information to consumers.
As more meal replacement products spring up, problems and challenges thereof are also receiving attention. For instance, marketing promotions could tend to make false promises or tallclaims, in a bid to take advantage of the lack of standards and regulations for this niche.
Pan Danfeng, director of nutrition department of Guangzhou First Peoples Hospital, told Guangzhou Daily that consumers should learn more about enterprise qualification and nutritional ingredients, and follow the advice of professional dietitians. "Eating meal replacement products blindly may lead to malnutrition and create health risks."
Gu Zhongyi, a nutritionist at the Beijing Dietetic Association, told Beijing Daily that people should not consume such products more than once a day.
dietary
1.V-T If you say that someone claims that something is true, you mean they say that it is true but you are not sure whether or not they are telling the truth. 声称
例：
He claimed that it was all a conspiracy against him.
他声称这完全是一个针对他的阴谋。
例：
A man claiming to be a journalist threatened to reveal details about her private life.
一个自称是记者的男人威胁要公开她的私生活细节。
2.V-T If you say that someone claims responsibility or credit for something, you mean they say that they are responsible for it, but you are not sure whether or not they are telling the truth. 声称 (对某事负责或应得荣誉)
例：
An underground organization has claimed responsibility for the bomb explosion.
一个地下组织已声称对炸弹爆炸事件负责。
3.V-T If you claim something, you try to get it because you think you have a right to it. 索取
例：
Now they are returning to claim what was theirs.
现在他们回来索要原本属于他们的东西。
4.V-T If someone claims a record, title, or prize, they gain or win it. 赢得 [journalism]
例：
Zhuang claimed the record in 54.64 seconds.
庄创造了54.64秒的纪录。
5.V-T If something or someone claims your attention, they need you to spend your time and effort on them. 需要
例：
There is already a long list of people claiming her attention.
已经有太多人需要她的关注了。
6.V-T/V-I If you claim money from the government, an insurance company, or another organization, you officially apply to them for it, because you think you are entitled to it according to their rules. 索赔
例：
Some 25 percent of the people who are entitled to claim benefits do not do so.
大约25℅有资格索赔的人没有那样做。
例：
John had taken out insurance but when he tried to claim, the insurance company refused to pay.
约翰拿出保险单，但当他试图索赔时，保险公司却拒绝赔付。
7.N-COUNT Claim is also a noun. 索赔
例：
Last time we made a claim on our insurance, they paid up really quickly.
上次我们依据保险提出索赔时，他们赔付得很快。
8.V-T If you claim money or other benefits from your employers, you demand them because you think you deserve or need them. 索要
例：
The union claimed a raise worth four times the rate of inflation.
工会要求增长4倍于通货膨胀率的工资。
9.N-COUNT Claim is also a noun. 索要
例：
They are making substantial claims for improved working conditions.
他们就改善工作条件提出了实质性要求。
10.V-T If you say that a war, disease, or accident claims someones life, you mean that they are killed in it or by it. 夺走 (生命) [正式]
例：
The civil war claimed the life of a U.N. interpreter yesterday.
昨天内战夺走了一位联合国译员的生命。
11.N-COUNT A claim is something which someone says which they cannot prove and which may be false. 声称
例：
He repeated his claim that the people of Trinidad and Tobago backed his action.
他再三重复他所声称的：特立尼达和多巴哥的人民支持他的行动。
12.N-COUNT A claim is a demand for something that you think you have a right to. 索要
例：
Rival claims to Macedonian territory caused conflict in the Balkans.
对马其顿领土的争夺导致了巴尔干地区的冲突
13.N-COUNT If you have a claim on someone or their attention, you have the right to demand things from them or to demand their attention. 索求权
例：
She had no claims on him now.
现在她无权向他索取什么了。
翻译
在中国消费者对可帮助控制体重，提供便利并能减轻体重的产品的需求的推动下，代餐产品或可替代低热量饮食的常规餐食替代品正在成为中国潜在的大市场。消费升级，专家表示。
最常见的代餐产品包括粉末，液体，奶昔，稀饭和含有纤维，蛋白质，维生素，矿物质和其他营养成分的能量棒。
23岁的何丽欣是北京的公共关系从业人员，她不想自己做饭时，每周晚餐约一两次，就喝一瓶代餐奶昔。
她说，倒入水中后，瓶中的粉末变成类似于粘稠的稀饭。她说：它们中的大多数味道不好，但至少它们的卡路里含量低，并且便于购买，储存和烹饪。她补充说，所食用的产品具有强烈的饱腹感。
她在网上购买瓶子。其中有六个花了她约100元人民币（合14.7美元）。
阿里巴巴集团在线市场天猫的数据显示，大多数代餐产品的消费者是女性，平均每人每年花费高达3,000元人民币。
市场研究公司欧睿国际（Euromonitor International）表示，2017年中国膳食替代产品的市场规模或销售收入达到571.7亿元人民币，预计到2022年将达到1200亿元人民币。
投资公司子午线资本中国有限公司的投资经理傅亚章说，近年来，从事该行业的许多公司都取得了丰厚的利润。
他说：今年是一个飞速增长。这可以用大流行来解释，当更多的人感到他们变得更胖的呆在家里，并开始更加关心健康时，他补充说，代餐市场的年均增长为16％。在2017-20年期间，随着消费群体的增加和价格的上涨。
拥有2年历史的Smeal（Shanghai）Biotechnology Co Ltd创始人曹鹏表示，由于人们在购物和外出就餐时偏爱方便食品，从1月到8月，其月销售量同比增长了四到五倍。在COVID-19大流行高峰期间被限制使用。
它的瓶装粉末很容易煮熟-消费者只需要添加一些冷水，摇晃并喝水即可。他说质地就像液体一样。口味从巧克力和咖啡到奶茶和黑芝麻不等，以增强消费者体验。他说，每瓶75克的零售价为18元人民币，每包270卡路里，比正常饮食低约80卡路里。
他说：中国消费者越来越担心健康，有时对吃零食或高热量食物感到内gui。 但是它们对口味和味道也有要求。因此平衡卡路里摄入控制和口感很重要。
过去，Smeal过去仅在京东和天猫上进行电子销售。最近，它在美容产品零售商沃森（Watsons）的商店开始了线下销售。
Smeal的消费者中约80％是来自一线和二线城市的女性。该公司在7月完成了第三轮融资，但尚未达到收支平衡。
除了Smeal之外，初创公司Ffit8和WonderLab也在7月获得了融资。
社交商务平台Xiaohongshu大约有20万条关于代餐产品的帖子。广告还出现在实时流，短视频和微信朋友圈中。
更多快速发展的消费品巨头正在采取市场行动。百事可乐的燕麦品牌桂格在6月发布了新的奶昔产品。中国主要休闲品牌Bestore于8月发布了27种代餐产品，针对18至35岁的消费者。
维生素和膳食补充剂公司Byhealth推出了针对年轻母亲的新营养品牌，其产品包括蛋白质和纤维注入的奶昔以及固体饮料。
咨询公司易观（Analysys）的分析师姜新伟说，市场处于竞争的初期，像美国和日本一样，未来的发展空间很大。
咨询公司罗兰•贝格中国公司的高级合伙人兼副总裁乔治•雷（George Ren）表示，随着中国在今年年底之前建设小康社会，中国人的食品消费基本原理已经从生存，活力和品味发展为幸福。
但他说，健康和营养食品的需求和供应不平衡。
他建议定价应该合理，而不是太高，以提高公众的接受度。公司应向消费者提供足够准确的产品信息。
随着更多代餐产品的兴起，其问题和挑战也受到关注。例如，为了利用这一利基市场缺乏标准和法规的优势，营销促销活动往往会做出虚假的承诺或夸大其词。
广州市第一人民医院营养科主任潘丹峰告诉《广州日报》，消费者应进一步了解企业资质和营养成分，并遵循专业营养师的建议。盲目地吃代餐产品可能导致营养不良并造成健康风险。
北京饮食协会的营养师顾忠义告诉《北京日报》，人们每天食用此类产品的时间不应超过一次。
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